Harness Your Customers' Purchasing Power and Attention
Cable advertising reaches a receptive audience who are more likely to purchase products and services.
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43% of people said they were more inclined to purchase products & services from companies that advertise on Cable networks versus Broadcast networks.*
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51% said that they find ads they see on Cable TV are generally more interesting than those on Broadcast TV.*
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Cable TV subscribers watch more television: approximately 35 hours per week versus about 19 hours for Broadcast.*
* Source: 2010 Cabletelevision Advertising Bureau, “Winning Against Other Media”.